Eros TAPPP

Eros International’s online paid movie streaming service, Eros Now has partnered with the Singapore-based Swissclear Global’s digital payment platform Tappp to launch ErosNow prepaid cards, which will allow users to purchase movies, TV Shows and songs on Eros Now.

The company said that consumers can head over to any one of Tappp’s retail cash-in touch points in India and purchase these prepaid cards ranging from $0.5 (around Rs 30) going up to $100 (around Rs 6,000), following which a PIN number is sent to the user through SMS, email or a physical receipt. Users can then enter this PIN number on Eros Now website to access Eros Now’s content library, which claims to have over 3,000 Bollywood movies and TV shows, and more than 50,000 songs.

The company claims to have more than one million retail points across large retail chains, small corner and convenience stores and self-service payment kiosks in India, UAE, Singapore and Malaysia. However, we weren’t able to find any specific Indian retail points for Tappp on its website.

Through this initiative, the company seems to be targeting customers who don’t have a credit card or wary of using their credit cards for online purchases. However, we noticed that the company is charging an additional $0.40 (around Rs 24) to subscribers who are purchasing a subscription through prepaid cards, while it is waiving off the same $0.40 for credit card users.

Other offerings: Besides this, Tappp also seems to offer a online mobile recharge and a DTH recharge service for which it has tied up with telcos like Airtel, Aircel, BSNL, Idea Cellular, Loop Mobile, Reliance Communications, Tata Docomo and Vodafone among others and DTH providers like Airtel Digital TV, Reliance Digital TV, Dish TV, Sun DTH, Tata Sky and Videocon d2h among others.

Earlier this month, Tappp had also inked a similar partnership with the Singapore-based online video streaming service Spuul.com, which offers Indian movies and TV shows, to launch prepaid cards called Spuul Movie Passes, which allows consumers to purchase Indian movies and TV shows on Spuul. Spuul however informed that this service is currently available only in Singapore, with plans to roll it out to other markets in the future.