One97 Communications is launching a mobile ad network called AdWorks: the network finds a mention in the One97 Calendar which we received, and its website is up here. However, One97 has not officially launched AdWorks yet. On being contacted, Vijay Shekhar Sharma Founder - One97 Communications, said "we'll get back to you at the right time." Offerings For Advertisers: According to AdWorks website, the ad network will offer media creatives, mobile payments, IVR, SMS, QR Codes, rich media ad units to advertisers. The company claims to offer the ability to target ads based on the operator, device, operating system, genres, time & day, geo targeting. It will also apparently offer real time reports, however we are not sure these are going to be AdWorks's final offerings and could just as well be a place holder. One97 has not clarified with us what it plans to do next. For publishers: As for publishers, the company claims to offer the ability to integrate ads with a few lines of codes and a reporting module which will enable publishers to track their earnings and visually analyze their content. While mobile advertising seems to be the next big thing, even advertising giants like Google are still figuring out the best way to advertise on mobiles. Display advertising on mobile sees a lot of hurdles due to the smartphone's small screen and advertising firms have yet not figure out a way to overcome it. While the data consumption on mobile in India is on a steady rise, it will be interesting to see…
