Sistema Shyam TeleServices Limited (SSTL) which operates its telecom services under the MTS brand has launched “MTS mAd”, which allows subscribers to make free local calls by watching video ads on their mobile phones. The service is being launched across all MTS circles and will be available on all Android devices on the MTS network including MTS MTag 3.1, MTS MTag 351, MTS MTag 352, MTS MTag 353, MTS MTag 401, MTS Pulse, Samsung Galaxy Y and Samsung Galaxy Ace Duos CDMA. The company says it is also working to expand the scope of this service by launching it on Blackberry handsets, and BREW enabled entry level MTS handsets. MTS subscribers don't need to pay additional charges for activation of the service, application download and for data transfer while watching video ads, and MTS claims that the users will get a seamless experience with no buffering and video streaming issues. Subscribers using the service will be able to make as many as 4 MTS mAd calls in a day. According to the company several brands including Coca-Cola, Pepsi, Mentos, Center Fresh, Fiat, Kellogg’s, Titan, Lenovo, among others have already signed up as advertisers on the MTS mAd service. Tie-up with Astute?: We had first seen a demo of the same service by Astute Systech, an Indore based VAS company which offers Pre-Call ads on mobile screens, at Qualcomm IndiaOn, last year. An Astute spokesperson at the conference had also informed us that they were in talks with MTS for the service, in addition to…
