DGM India, has launched its brand ad network - dgMatix. The ad network will utilize DGM's technology to carry out campaigns as well as track click frauds and measure campaign performance. Founded in 2007, DGM India was a subsidiary of AIM Listed, Asia Digital Holdings PLC (then known as Deal Group Media PLC). In April 2012, ad network Tyroo and Anurag Gupta, the Managing Director of affiliate ad network DGM India had together bought DGM India for a total consideration of Rs 3.35 crore from Asia Digital Holdings. Vun Network founder Manish Vij had told MediaNama that apart from acquiring DGM India, they had also acquired technology from DGM Global, as a part this acquisition including all source codes, servers, databases and documentation. So we believe the new network would include technology from DGM International. According to the company, the platform uses proprietary JavaScript injection technology to put an ad on the publisher's website without interfering with the existing ad units or existing design of the website. The ad units created by dgMatix are interoperable with other platforms like Flash, HTML5 etc. The company claims that as dgMatix's technology is hosted on cloud (Amazon), it can generate faster response time. The ad server resides on Amazon and the delivery system works from Amazon CloudFront which allows it to automatically route end users to the closest available location, ensuring faster delivery of ads without drop outs. - Solutions offered: dgMatix offers two kinds of solutions to Brand advertisers: Impact and Reach. Its Impact solution provides ad units including Brand Box - A slider…
