Part 1 of our discussion with Hari Krishnan, LinkedIn's Country Manager for India, focused on how the company is approaching sales and product development in India, and what is LinkedIn's growth in India. The key question on our mind was about how a professional network allows advertising without being intrusive, and the challenges it faces with advertisers who are used to traditional online models of advertising, in a market that is leaning towards lead generation. Part 2 of our interview focuses on Advertising and Marketing: You've recently partnered with CNBC-TV18: what's the deal there? With Network18, I think clearly there it was more about funnelling some of the insights from the LinkedIn platform and channelling them. We were trying to get insights on how professionals think about specific issues, whether it was the growth rate, GDP or Copenhagen carbon emission curb and India's responsibility. It is a marketing focused activity to, at one level do brand building, but brand alignment more than anything else. To some degree activities are also certainly to drive home the point that while finding a job or finding candidates are a part of what we do in our platform, you can get business insights as well.You will see more of these initiatives in the coming months. How is advertising working for you? Is it CPC, CPM, CPL based, time based...how do you sell advertising? Well, a part of the process is to educate the advertisers about advertising in the social media. I think a lot…
