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The Broadcast Audience Research Council of India (BARC) India has received 11 responses for its request for information (RFI) to measure online...
This is interesting: The Broadcast Audience Research Council (BARC) India is looking to expand its mandate to audience measurement in the digital space. The...
Update: It seems the issues with the ministry of information and broadcasting have been resolved and BARC has published the ratings data for week...
The Broadcast Audience Research Council (BARC) India rolled out its first ratings this week ending the ratings blackout for television broadcasters. The new ratings will...
The Broadcast Audience Research Council (BARC) India will be rolling out its data by the end of April and will be bringing out data...
June 11, 2013: The Advertising Agencies Association of India (AAAI) has come out in support of TAM and stated that it is not a good...