This is interesting: The Broadcast Audience Research Council (BARC) India is looking to expand its mandate to audience measurement in the digital space. The entity, which does audience measurement on TV, has issued a "Request for Information" with the intent of monitoring audience across media, including the Internet and mobile. BARC measures TV viewing via "BAR-O-meters", which use watermarking for measurement. What they're looking to do At present, the entity is focused on understanding how online video advertising is measured, essentially: "the capabilities of Online Video Advertising and Content measurement techniques with regards to panel and census measurement across video types, devices and platforms." Following this, the entity will issue a Request for Proposal. For the Internet (and Mobile), they're looking to measure: ad breaks in live streams, pre-roll and mid-roll videos, and targeted/addressable advertising linked to the content on…
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