wordpress blog stats
Connect with us

Hi, what are you looking for?

BARC ratings to be rolled out in April end; ratings data to be released every Wednesday

The Broadcast Audience Research Council (BARC) India will be rolling out its data by the end of April and will be bringing out data every Wednesday for television channels, reports IndianTelevision.com. Currently the television industry is undergoing a TAM ratings blackout as most leading broadcaster and agencies have not renewed their subscriptions with TAM which ended on March 31, 2015. IndianTelevision.com further adds that TAM will continue to generate ratings which it will continue to give out broadcasters whose subscription has not ended. For now, broadcasters who have not renewed their subscriptions with TAM  are in a ratings blackout period for a few weeks. Exchange4Media reports that BARC has started showcasing actual ratings data and added that the data shown to a gathering of senior industry leaders was household data, the individual data is slated to be rolled out by the end of the month. In June 2013, Star India, Viacom18, Network18, Zee Entertainment Enterprises Ltd, Sony Entertainment Television Network, the Times TV Network and NDTV discontinued the services of Kantar Media & A.C.Nielsen’s TAM Media Research. Broadcaster NDTV had filed a lawsuit against The Nielsen Company for for manipulating TV ratings and viewership data in favour of TV channels willing to pay bribes to its officials in July 2012. NDTV claimed that it had repeatedly experienced revenue losses due to ongoing rampant corruption in television viewership data published by TAM for eight years between 2004 to January 2012, despite several assurances from the company that it will stop publishing corrupt TAM data and fix the blatant…

Please subscribe/login to read the full story.
Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The provisions around grievance redressal in the Data Protection Bill "stands to be dangerously sparse and nugatory on various counts."

News

By Soujanya Sridharan and Dr. Sarayu Natarajan Platform work and data: the intersection Every time you use a ride-hailing app, the matching algorithm processes...

News

New bill narrows focus over predecessors that went heavy on data sovereignty, localisation and compliance. What explains this change?

News

Studying the 'community' supporting the late Sushant Singh Rajput (SSR) shows how Twitter was gamed through organized engagement

News

Do we have an enabling system for the National Data Governance Framework Policy (NDGFP) aiming to create a repository of non-personal data?

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ