The Broadcast Audience Research Council (BARC) India will be rolling out its data by the end of April and will be bringing out data every Wednesday for television channels, reports IndianTelevision.com. Currently the television industry is undergoing a TAM ratings blackout as most leading broadcaster and agencies have not renewed their subscriptions with TAM which ended on March 31, 2015.
IndianTelevision.com further adds that TAM will continue to generate ratings which it will continue to give out broadcasters whose subscription has not ended. For now, broadcasters who have not renewed their subscriptions with TAM are in a ratings blackout period for a few weeks.
Exchange4Media reports that BARC has started showcasing actual ratings data and added that the data shown to a gathering of senior industry leaders was household data, the individual data is slated to be rolled out by the end of the month.
In June 2013, Star India, Viacom18, Network18, Zee Entertainment Enterprises Ltd, Sony Entertainment Television Network, the Times TV Network and NDTV discontinued the services of Kantar Media & A.C.Nielsen’s TAM Media Research.
Broadcaster NDTV had filed a lawsuit against The Nielsen Company for for manipulating TV ratings and viewership data in favour of TV channels willing to pay bribes to its officials in July 2012. NDTV claimed that it had repeatedly experienced revenue losses due to ongoing rampant corruption in television viewership data published by TAM for eight years between 2004 to January 2012, despite several assurances from the company that it will stop publishing corrupt TAM data and fix the blatant corruption present in the data.
NDTV’s lawsuit against the Nielsen Company for alleged manipulation of TV ratings and viewership data through TAM was dismissed in February 2013 on grounds of lack of personal jurisdiction, among others.