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Updated: Second set of BARC ratings delayed as MIB bars them over registration


Update: It seems the issues with the ministry of information and broadcasting have been resolved and BARC has published the ratings data for week 17 on its website (hat tip: Ananya Saha). In the Hindi general entertainment channels, Star Plus was at top followed by Colors and Life OK. Among English news channels, Times Now continued to stay in leadership position, followed by Headlines Today and NDTV.

Earlier: The second set of television ratings from the Broadcast Audience Research Council (BARC)of India will be delayed as the ministry of information and broadcasting has barred the organization from releasing data till its registration process  is completed, reports IndianTelevision.com.  BARC released the first set of data on 29 April, 2015 and had scheduled the release of its weekly ratings every Wednesday.

The publication added that BARC India CEO Partho Dasgupta said that they are in discussions with the ministry and will take a call on releasing the data. Dasgupta also said that the industry body’s application for registration was filed in November 2014.

Meanwhile, TAM will continue to publish television ratings. “For TAM Media Research, weekly TV Viewership data release to the industry will continue as normal. Pursuant to the interim order issued by the Hon’ble High Court of Delhi on 12 February, 2014, 1.7(a), 1.7(d), 16.1 & 16.2 of impugned guidelines have been stayed till the disposal of the Writ Petition 494/2014 (Kantar Matter).” TAM said in a statement.

The new BARC ratings  will have data for 1 lakh+ C&S markets which corresponds to a sample size of 10,760 households and will monitor 12,000 sample households for this, using a stratified random sampling technique. This will go up to 20,000 reporting homes, with addition of the less than 1 lakh urban markets and rural areas.

In June 2013, Star India, Viacom18, Network18, Zee Entertainment Enterprises Ltd, Sony Entertainment Television Network, the Times TV Network and NDTV discontinued the services of Kantar Media & A.C.Nielsen’s TAM Media Research.

Broadcaster NDTV had filed a lawsuit against The Nielsen Company for for manipulating TV ratings and viewership data in favour of TV channels willing to pay bribes to its officials in July 2012. NDTV claimed that it had repeatedly experienced revenue losses due to ongoing rampant corruption in television viewership data published by TAM for eight years between 2004 to January 2012, despite several assurances from the company that it will stop publishing corrupt TAM data and fix the blatant corruption present in the data.

NDTV’s lawsuit against the Nielsen Company for alleged manipulation of TV ratings and viewership data through TAM was dismissed in February 2013 on grounds of lack of personal jurisdiction, among others.

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