wordpress blog stats
Connect with us

Hi, what are you looking for?

Netflix, SK Broadband bury the hatchet on Network traffic costs

Both sides announced a strategic partnership in which they will offer various price plans and products, including bundled packages.

South Korean telecom company SK Telecom and Netflix have put an end to their long-drawn legal battle. Both sides have dropped their respective lawsuits and have instead announced a strategic partnership in which they will offer various price plans and products, including bundled packages.

A timeline of events:

  • November 2019: SK Telecom asked the Korean Communications Commission to look into whether Netflix should be required to pay the telco for increased network traffic.
  • April 2020: Netflix refused to pay the charge and instead, filed a lawsuit against SK Telecom. It argued that its subscribers were already paying the telco to access the internet. 
  • June 2021: The Seoul District court ruled against Netflix saying that the the broadband company’s offerings are “a service provided at a cost” and it is reasonable for Netflix to be obligated to provide something in return for the service. Netflix still refused to pay and filed an appeal. 
  • October 2021: SK Telecom counter-sued Netflix saying that it had been using SK’s dedicated line (a communications cable or other facility dedicated to a specific application) since 2018 to deliver copious amounts of data-heavy, high-definition video content to viewers from servers in Japan and Hong Kong. 

Between March 2022 and April 2023, the case had 18 hearings and was ongoing even as of earlier this month (as noted by Korea University School of Law Professor KS Park in an interview with MediaNama).

What does SK Telecom and Netflix’s partnership entail?

  • Netflix will be bundled with SK Telecom’s plans and SK Broadband’s (subsidiary of SK Telecom) Internet Protocol TV offerings. (Quick context: IPTV is a service that provides television programming and other video content through internet protocol) 
  • Additional Netflix bundle packages will be introduced for SK Telecom’s subscription service, T Universe.
  • The duo will also explore opportunities to leverage AI technologies developed by SK Telecom and SK Broadband, such as Conversational UX and Personalized Recommendation Technologies. 

Also read:


STAY ON TOP OF TECH NEWS: Our daily newsletter with the top story of the day from MediaNama, delivered to your inbox before 9 AM. Click here to sign up today!


Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

News

RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.

News

Both the IT Minister and the IT Minister of State have chosen to avoid the actual concerns raised, and have instead defended against lesser...

News

The Central Board of Film Certification found power outside the Cinematograph Act and came to be known as the Censor Board. Are OTT self-regulating...

News

Jio is engaging in many of the above practices that CCI has forbidden Google from engaging in.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ