wordpress blog stats
Connect with us

Hi, what are you looking for?

Netflix in hot water after rigging search results to not bring up a controversial film: Report

Internal records reportedly show how Netflix tried to weather a PR storm even as it occasionally runs into trouble in India.

Netflix quelled the promotion and search queries related to the film ‘Cuties’ at the time of its release to minimise public backlash, according to a report in The Verge. The online streaming platform pulled back Cuties’ recommendation from the “coming soon” and “popular searches” categories, the report added. The streaming giant was found to have prevented the movie from coming up on search terms like cute, steamy, sexual titles, kids’ movies by tweaking its algorithms, The Verge’s investigation revealed. Cuties’ synopsis on Netflix reads: “Eleven-year-old Amy starts to rebel against her conservative family’s traditions when she becomes fascinated with a free-spirited dance crew.” The controversy stems from the fact that the film includes scenes of the protagonist performing highly sexualised dance routines with a dance crew and shows the underage characters in other adult situations, according to Variety. Netflix did not help matters by crafting a misleading poster in its marketing communications for the film which triggered a public backlash. The investigative piece reveals how Netflix is capable of manipulating its algorithm to weather a PR storm, casting aspersions on its claims of prioritising freedom for creative expression.  Why did Netflix tweak its algorithm?  The aim of its tweaking was to curtail attention from the press and not come across as having removed the film page or shift its release date or launch the film because that would be construed as reactionary, as per internal documents accessed by The Verge. The company ensured that searches for problematic terms like “pedo”…

Please subscribe/login to read the full story.
Written By

I cover several beats such as Crypto, Telecom, and OTT at MediaNama. I can be found loitering at my local theatre when I am off work consuming movies by the dozen.

Free Reads

News

TRAI first introduced the idea of displaying the caller's name in a consultation paper back in 2022.

News

As per reports, the Unmanned Aerial Vehicles (UAVs) will be enabled with 5G capability and will be built to function in extreme temperatures and...

News

One of the X posts on Krutrim that blew up was about the AI model claiming that it was created by OpenAI as opposed...

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

Notably, Indus Appstore will allow app developers to use third-party billing systems for in-app billing without having to pay any commission to Indus, a...

News

The existing commission-based model, which companies like Uber and Ola have used for a long time and still stick to, has received criticism from...

News

Factors like Indus not charging developers any commission for in-app payments and antitrust orders issued by India's competition regulator against Google could contribute to...

News

Is open-sourcing of AI, and the use cases that come with it, a good starting point to discuss the responsibility and liability of AI?...

News

RBI Deputy Governor Rabi Shankar called for self-regulation in the fintech sector, but here's why we disagree with his stance.

You May Also Like

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ