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Amazon to end partnership in Cloudtail, the largest seller on the platform and prime suspect of accusations levied against the e-commerce platform

Amazon had a 24 percent stake in Cloudtail which has reportedly allowed the e-commerce giant to sidestep India's FDI regulations so far.   Amazon and Catamaran have decided to end their seven-year-old joint venture partnership in Prione Business Services, which owns Cloudtail, the e-commerce giant said in a statement on August 9. The joint venture will continue to function until the end of its current term on May 19, 2022. This surprise announcement came a few hours after the Supreme Court refused to halt the Competition Commission of India's probe into Amazon and Flipkart. Why it matters? Cloudtail has been at the centre of many accusations levied against Amazon with retailer bodies complaining that the seller makes the bulk of the sales on the platform and that it receives preferential treatment from Amazon. The decision to end this joint venture has…

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