wordpress blog stats
Connect with us

Hi, what are you looking for?

ISRO, MapMyIndia sign MoU to develop location based software services

The Indian Space Research Organisation and MapMyIndia on Thursday signed a memorandum of understanding (MoU) for developing location based software services and AI-based solutions, ISRO said in a release. As part of this partnership, MapMyIndia’s end user maps, apps and services will now integrate with ISRO’s catalogue of satellite imagery and earth observation data, the company said in a separate release. The service would be a “privacy-centric” option, compared to “foreign map apps and solutions”, it added.

MapMyIndia users will also be able to see various map-based analytics and insights about weather, pollution, agricultural output, land use changes, flood, and landslide disasters, among other things, the company claimed. R Umamaheswaran, scientific secretary, ISRO, and Rakesh Verma, chairman and MD of MapMyIndia signed the MoU.

While making the announcement, MapMyIndia also positioned itself as a more privacy protecting location service compared to services provided by “foreign organisations”. “Foreign mapping solutions come with a lot of hidden costs. For e.g., foreign search engines and companies claim to offer “free” maps, but in reality they make money by targeting the same users with advertising based on invading user privacy and auctioning those users’ private location and movement data. This should be very alarming to all citizens,” it said.

Verma didn’t leave much doubt that he was referring to Google Maps, saying on Linkedin that “You don’t need Goo*le Maps/Earth any longer,” replacing one of the letters in the search giant’s name with an asterisk. We have reached out to Google to find out what they have to say on MapMyIndia’s apparent jibe that they are “auctioning […] users’ private location and movement data”.

Also read: 

Advertisement. Scroll to continue reading.

Written By

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...


By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...


By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

You May Also Like


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ