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Airtel and Jio are renaming data caps and misleading consumers

router, internet

When Jio announced "truly unlimited" wireline broadband, many naive people -- myself among them -- were quick to assume that words had meaning, that telecom operators respected the basic reality of language, and that this would be big for competition in the broadband industry. Then again, the devil is always in the fine print. Both Airtel and Jio, in their respective terms & conditions, say that these "unlimited" high-speed plans actually have a data limit of 3.3 terabytes. Gizbot was among the publications that first spotted this discrepancy. So essentially, both companies are misleading customers with their plans by inaccurately stating they are 'unlimited', and concealing deep in their company's literature what they call a "commercial usage" limit. So it turns out that instead of challenging the competition, Jio was merely in lockstep with it; Airtel has had the 3.3TB…

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I cover the digital content ecosystem and telecom for MediaNama.

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