On June 11, Facebook launched a new market research app — Study from Facebook — that will recruit selected users for Facebook’s market research, and compensate them for participating in the programme. It is currently available only in USA and India on the Google Play Store. Facebook has once again partnered with beta-testing agency Applause to manage the logistics of the programme, including registration process, compensation to participants, and customer support. It had earlier teamed up with Applause for the controversial Facebook Research VPN app as well. How it will work? The programme is currently open only to people who are 18 years and above in US and India. All participants will be able to opt out at any time. However, the company did not clarify to MediaNama if, after opting out, the user's data is deleted or retained and used by Facecbook. According to Facebook’s official blog, here’s what will happen: Facebook will run ads to encourage selected people to participate in the market research programme. On clicking the ad, the user will have the option to register, and if they qualify, they will be invited to download the app (MediaNama was able to download this app, but participation is by invitation only.). As users sign up, they will see a description of how the app works, and what information they will share with Facebook if they want to participate. Anyone who contributed to the research using the app will be compensated. The company told us that all participants…
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