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Twitter’s MAUs fall by 6M, monetizable DAUs increase to 14M, 38% of abusive content is detected via machine learning: Q1FY19

Twitter

Twitter's monetizable DAUs were up by 11% year-on-year to 134 million from 120 million in the same quarter last year and 126 million last quarter. Of the total mDAUs, 105 million were users outside of the US. Twitter claims mDAUs is a more accurate representation of how the business is growing, as opposed to MAUs, which have been stagnating over the last few years. Twitter's total revenue was up 18% YoY this quarter to $787 million, of which $679 million was advertising revenue. Its US revenue exceeded international revenue, making up 54% of its total Q1 revenue. MAUs fell by 6 million over last year to 330 million, and 5 million of these MAUs were lost in markets outside the US. This is the last quarter in which Twitter will reveal MAUs, since mDAUs is its preferred metric. US mDAUs were 28 million, largely flat year-on-year and even last quarter International mDAUs were 94 million in the same quarter last year and 99 million in the previous quarter CEO Jack Dorsey says health is first priority Twitter claims to have worked on proactive detection of rule violations, and has made it easier to report tweets which share personal information, helping it remove 2.5 times of such content. 38% of abuse content taken down every week is now proactively detected using machine-learning models. The company said it will work on making its login and sign-up process more foolproof to reduce abuse and malice. To make Twitter more conversational, the company released…

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