Google has finally made public its political ads library, the last among the trio which also includes Facebook and Twitter. 10 advertisers, including political parties, spent a total of Rs 3.7 crore on running 831 ads on Google. However, Facebook still dominates online political ad spend, with Rs 10.32 crore spent on running over 50,000 ads since February 2019. Quite odd, but video analytics company Vidooly is among those entities spending on political ads, according to Google, and were shut down because they were violating Google's ad policies. Some issues with Google's library: 1. The ad spend brackets are too large: The cost brackets for the ads are divided into five: Over Rs 2.5 lakhs, between Rs 1.5 to 2.5 lakhs, between Rs 2,500 to Rs 1.25 lakh, between Rs 250 to Rs 2500, and below Rs 250. The…
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