Google has finally made public its political ads library, the last among the trio which also includes Facebook and Twitter. 10 advertisers, including political parties, spent a total of Rs 3.7 crore on running 831 ads on Google. However, Facebook still dominates online political ad spend, with Rs 10.32 crore spent on running over 50,000 ads since February 2019. Quite odd, but video analytics company Vidooly is among those entities spending on political ads, according to Google, and were shut down because they were violating Google's ad policies. Some issues with Google's library: 1. The ad spend brackets are too large: The cost brackets for the ads are divided into five: Over Rs 2.5 lakhs, between Rs 1.5 to 2.5 lakhs, between Rs 2,500 to Rs 1.25 lakh, between Rs 250 to Rs 2500, and below Rs 250. The ranges are too large and need to be narrower to get even a rough estimate of how the party may have spent. 2. Technical issues: The CSV files which give insight into the data has numbers from the US, Google said its working on it but does not have a timeline by which this will be fixed. Another technical issue, Congress ran only ads for its manifesto, which was released on April 2. The ads, however, are dated for a week earlier on March 25. Did the other ads have date errors too? Bhartiya Janata Party The BJP spent Rs 1.21 crore on running 554 political ads between February 19th…
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Google political ads library: top spender TDP, second BJP; Main Bhi Chowkidar campaign, Congress manifesto ads, and more
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