JustDial has reported a net profit after taxes of Rs 57.3 crore, up 100.5% YoY and 18.5% QoQ for the quarter ended December 31, 2018 (Q3FY19). Its Cash and Investments stood at Rs 1,441.6 crores as on December 31, 2018 as compared to Rs 1,085.3 crores as on December 31, 2017 and Rs 1,358.5 crores as on September 30, 2018. In its earnings call, CFO Abhishek Bansal and Founder, MD and CEO VSS Mani explained the company’s current status and outlook. General notes: JD Pay will get UPI in the coming weeks Abhishek Bansal: Listing count is at 50% in Tier 1 cities, rest 50% in Tier 2 and 3 cities On advertising, revenues and growth Advertising expenses for the quarter were at approximately Rs 19 crore. For first three quarters of this fiscal year JustDial has spent about Rs 40 crores on advertising. “Out of the 15% top line growth, 10% came due to volumes or say paid campaigns, rest about 5% impact was due to pricing,” Bansal said. ‘.... going forward I think revenue growth should be a function of both campaign’s growth as well as realization growth,’ he added. Bansal: Out of the total money that we receive from our customers, about 65% comes in upfront payment plans and rest about 35% or so comes via monthly payment plans. Tier 2 and 3 cities contribute to about 26% to top line and about 46% of campaigns. In terms of revenues, they are gaining by about 1.5% of…
