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Q4FY19: Google’s ad revenues rose 16.5% to $32.6B, rising expenses

Google parent Alphabet Inc’s reported a 22% year-on-year increase in revenues to $39.2 billion in quarter ended December 31, 2018 (Q4FY19). Revenues stood at $32.3 billion a year ago in Q4FY18, and at $33.74 billion in the preceding quarter. The company reported a net income of $8.9 billion, up from losses of $3 billion in the same quarter last year. Net income is largely stagnant from $9.1 billion in the preceding quarter. Revenues Google's websites revenues stood at $27 billion, up 22% from $22.2 billion in the same quarter last year, “results were led again by mobile search, with a strong contribution from YouTube, followed by desktop search.” Network revenue grew 12% year-on-year, with growth in Google’s ad tools AdMob and Ad Manager. Other Revenue grew 31% year-on-year to $6.5 billion driven by Cloud, Hardware and Play Advertising: ads prices fall as clicks rise   Google’s advertising revenues soared by 16.5% year-on-year to $32.6 billion in this quarter, from $27.2 billion in Q4FY18. The number of clicks on advertisements on Google’s websites like YouTube and Search increased 66% year-on-year, and 22% over the last quarter. At the same time, ad prices on Google websites fell 29% year-on-year. Although ad clicks are rising, the price of those ads are falling. Google said that its machine learning investment has enabled innovation in “advertisers’ ability to match consumer intent and to bid more effectively for improved ROI”, and has helped smaller businesses benefit from advertising on Google’s platforms. “We're continuing to see tremendous…

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