NDTV Convergence (NDTV’s digital arm) has signed a five-year deal with Taboola with a “minimum guarantee” of Rs 300 crores for the former. NDTV’s previous Taboola partnership was signed in September 2015 for 3 years and was worth Rs 100 crore, NDTV claims. In its 2015-2018 deal, Taboola had exclusivity over content marketing on NDTV properties. (Read more about the…
