Amazon Prime Video has added Kannada movies to its library after Hindi, Tamil, Telugu, Marathi, Bengali and Hindi content. Prime Video has also acquired the digital streaming rights for several upcoming Kannada movies next year including Avane Srimannarayana and Orange.

Other content deals

  • Amazon signed a deal with Disney this February which allowed it to exclusively stream seven upcoming international titles from Marvel and ABC. The Marvel series included Inhumans and Runaways, as well as Cloak and Dagger.
  • In August last year, Amazon signed a deal with Turner to stream Cartoon Network shows in India. Shows included in this deal include Ben 10 (Classic), Grim Adventures of Billy Mandy, Johnny Bravo, Powerpuff Girls (Classic), Kumbh Karan, Roll No. 21 and Dexter’s Laboratory etc. Note that Cartoon Network is no longer among the top five channels for children in the country.

Also read: Amazon Prime Video content tie-ups so far

Amazon Prime is currently available for an annual subscription of Rs 999, or a monthly subscription of Rs 129. In April this year, Amazon CEO Jeff Bezos said that Amazon Prime had 100 million subscribers all over the world, without specifying India numbers.

Regional content on streaming services

  • Netflix CEO Reed Hastings recently hinted that Netflix would move further into Hindi and “many more languages”, pricing options, bundling with other services to garner a mass subscriber base in the country. The service has already released several originals — ‘Sacred Games’ and ‘Ghoul’ among others — produced in a mix of Hindi and English.
  • In 2017, Balaji Telefilms’ OTT platform ALTBalaji added regional comedy content Marathi, Punjabi, Gujarati and others, and further said it would have English subtitles.
  • In September 2017, VuClip said it would compete in the streaming space by focusing on regional content in India. The service already has original and streaming content in Hindi, English and Telugu.
  • In 2016, Hotstar added 4,000 hours of Malayalam content within a month of launching subscription services.

Amazon Prime in India so far

Amazon Prime subscriptions come bundled free-of-cost (on yearly plans) with several postpaid plans on Airtel (Rs 649, Rs 799, and Rs 1199). Vodafone also bundles free one-year Amazon Prime subscriptions with Vodafone RED plans beginning from Rs 399. In September, Amazon launched Reading in India, adding to already to existing Prime services video, music, priority services like faster delivery etc.

The same month, Amazon launched a Hindi website to appeal to the consumers apart from English-speaking Indians. Users can also switch between English and Hindi (though it is still in beta) on the Amazon Mobile app.