Amazon Prime Video has launched its Prime Video website and the app in a Hindi interface. This includes search, navigation, browsing and customer support in Hindi. While Prime’s original and Bollywood films will be available with Hindi show descriptions and show-titles, Hollywood films would have either Hindi dubbing or Devanagari subtitles. However, it is unclear if the regional content streamed on the platform will be available in Hindi.

Gaurav Gandhi, Director and Head of Amazon Prime Video India said that the company will continue to invest in localization initiatives, adding more titles with Hindi subtitles or dubbing. He added that Prime Video will soon be available in a Tamil and Telugu user interface.

Earlier this month, Amazon Prime Video announced the launch of 30 more originals in multiple Indian languages. It also added Kannada movies to its library after Hindi, Tamil, Telugu, Marathi, Bengali and Hindi content.

Also read: Netflix banking on 100M more Indian users in the future; new original content

Amazon in local languages

In August, Amazon’s mobile website became available in a Hindi interface. It also incorporated Hindi in its text to speech service Amazon Polly. In the same month, the company launched Alexa Cleo, a software which would let Alexa users teach the AI Indic languages like Hindi, Tamil, Marathi, Kannada, Bengali, Gujarati and Telugu.