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#NAMApolicy: India’s E-commerce Policy – A Reading List

So, we’re getting ready for our #NAMApolicy event on Ecommerce, in Delhi next week on the 26th of September, and Bangalore on the 10th of October (more details soon). We’ve got about 150 odd people confirmed, but in case you’d still like to attend, please apply here. There’s a wait-list that’ll be in operation soon, and we’ll confirm participants shortly. In case you’ve confirmed and need to drop out, please do let us know.

We’ll announce panelists shortly: we’re still open for speakers, and especially if you have a great woman speaker to recommend, please let me know at nikhil@medianama.com.

A Reading list

First up: a leaked draft of the E-Commerce policy, here. Mint has an explainer here, but I’d still recommend reading the entire draft policy.

General Reading List

  1. Pradeep Mehta, secretary general, CUTS International weighs in on the Draft E-Commerce policy in Mint. [READ] A discussion paper from CUTS International is here [READ]. A viewpoint from CUTS is here [READ]
  2. From September 2001, here’s a viewpoint from Nishith Desai and Associates on India’s negotiations on Ecommerce at the WTO. [READ]
  3. Why a Single Regulator For E-commerce is Needed to Boost the Travel Industry? (READ)
  4. How to Fight Amazon (Before You Turn 29) (READ)
  5. Former Snapdeal General Counsel Ashish Chandra on the regulatory challenges that e-commerce companies face in India (READ)
  6. Opinion | Why the draft e-commerce policy is unlikely to change the marketplace (READ)
  7. National Report On E-commerce Development In India (Read)
  8. How Reliance shaped the India First agenda in the draft ecommerce policy (Read)
  9. India, South Africa seek WTO relook at e-commerce norms (Read)
  10. Fate of e-commerce policy unclear as government officials contradict each other (Read)
  11. Why scrapping the e-commerce policy is a mistake (Read)
  12. Has e-commerce killed the high street? (Read)
  13. India may be preparing for a bitter battle over e-commerce at WTO (Read)
  14. E-commerce in China – the future is already here (Read)
  15. Alibaba targets India as key e–commerce battleground (Read)
  16. China’s ecommerce draft law summarised (pdf)
  17. Indian govt disallows FDI in E-Commerce, limits discounting (with MediaNama’s filing) (Read)
  18. EU’s Biggest and Baddest Antitrust Enforcer Pokes at Amazon (Read)
  19. Competition issues in India’s online economy (Read)
  20. Implications of data mirroring (Read)
  21. The Political Economy of Data Localization [PDF]
  22. Tax challenges arising from digitalisation [PDF] [NEW]

Against regulation:

  1. Don’t strangle Indian e-commerce (Read)
  2. India: The Draft e-commerce Policy Will Strangle Industry’s Growth (Read)

For regulation:

  1. Regulation of e-commerce necessary to protect consumers, spur growth: Prabhu (Read)

E-commerce in EU single market:

  1. Proceed To Checkout? The Impact Of 2018 European E-Commerce Reforms – (Read)
  2. What does leaving the EU’s Digital Single Market mean for UK startups? (Read)


  1. Why taxing the digital economy won’t be easy for India (Read)
  2. Digital Economy in India Direct and Indirect Taxation (Read)
  3. Ecommerce taxation—a work in progress? (Read)
  4. Digital Single Market – Modernising VAT for cross border e-Commerce (Read)
  5. What Amazon wanted from India’s FDI in Ecommerce policy (Read)
  6. (US) Supreme Court Widens Reach of Sales Tax for Online Retailers (Read)
  7. The EU’s ‘digital tax’: how US tech groups would be hit (Read)
  8. Big GST Problem For Small E-Commerce Vendors (Read)

Intermediary liability protections

  1. Intermediaries in India may be on the cusp of a brave new world (Read)
  2. Can Victims Of Counterfeiting Look To E-Commerce Giants For Relief? (Read)
  3. China to make ecommerce groups accountable for fake goods (Read)
  4. Limited liability for the net? The Future of Europe’s E-Commerce Directive (Read)


  1. Discounting logic: on the draft e-commerce policy (Read)
  2. E-commerce sales: The economics of discounts (Read)

Business & Consumer Relationships for Ecommerce

  1. E-Commerce in the Context of Trade, Competition and Consumer Protection in India  – (Read)
  2. Govt mulling mechanism to check online sale of counterfeit items [Read]
  3. Delhi HC orders Amazon India to delist fake products sellers on its marketplace. [Read]
  4. Consumer complaints against e-commerce companies grew 42% in a year [Read]
  5. Flipkart files complaint against a vendor and its executive for selling counterfeit products [Read]
  6. Harman International sends legal notice to Shopclues over fake JBL products: Report [Read]
  7. Lawsuit filed against Flipkart, Amazon & eBay for allegedly selling replicas of copyrighted sarees [Read]
  8. Here’s what Amazon, Ebay, Flipkart, Snapdeal and others said about honoring e-commerce warranties in India[Read]
  9. Here’s what Lenovo, Dell, HP, Toshiba, Asus, Nikon have said about e-commerce offers & warranties in India [Read]
  10. Discounting logic: on e-commerce policy (Read)
  11. RBI’s report on Payments and Digital Banking (Read), pdf link here.

Data localisation

  1. Data Localization — Why this Kolaveri Di? [Read]
  2. #NAMAprivacy: Data localisation’s objectives, and its impact on businesses [Read]
  3. Data localisation: A matter of rule of law and economic development [READ]
  4. Digital industrialisation in developing countries’ [Read]
  5. AI superpower or a client state? [Read]

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