Flipkart has acquired Upstream Commerce for an undisclosed amount. Upstream Commerce is an Israel-based startup, which uses predictive analytics to offer automated competitive pricing and product analysis to retailers. Flipkart says that the acquisition will boost its ability to deliver data insights to sellers and help them optimize their product assortment with real-time pricing. Flipkart said that Upstream would also help it provide a larger product base and better pricing for its users.
The Upstream Commerce team will continue to work out of Israel.
The Walmart backed company will now have presence in Asia, US and Israel, and work data science. Upstream’s technology will be integrated into the Flipkart platform in the next few months, according to a report by the Economic Times.
The acquisition comes a month after Flipkart bought Liv.ai, a speech recognition tech startup that focuses on Indian languages. This is in line with the company’s strategy to invest heavily on emerging technologies, especially in the AI and machine learning sectors, according to Krishnamurthy, per Livemint.