Delhi High Court has ordered (order copy here) Amazon Seller Services to delist sellers selling counterfeit products on its platform after lifestyle brand Beverly Hills Polo Club said that Amazon India was selling its fake products like belts, perfumes, apparel products, accessories, watches, etc on the e-commerce marketplace. HC in its order said that, "The defendant shall remove forthwith from its platform any URLs which are pointed out by the plaintiff which are selling products in violation of the plaintiff’s right." Beverly Hills Polo had filed a case against Amazon Seller Services-which runs Amazon.in- last month alleging that some of its sellers including Cloudtail were indulging in “widespread sale of counterfeit products”. Note that Cloudtail India is a 49:51 joint venture between Amazon.com Inc. and Infosys Ltd co-founder N.R. Narayana Murthy’s Catamaran Ventures. According to the order, Amazon India had taken off the URLs for some of the Beverly Hills Polo alleged fake products, however, the lifestyle company pointed out that, "what is happening is that if one of the URLs are removed a fresh link spring up on the website...sale of counterfeit products continues unauthorisedly." In a statement shared with MediaNama, Amazon's spokesperson said that, Amazon has zero tolerance for counterfeit. Amazon’s customers trust that when they make a purchase through Amazon.in-from one of its sellers—they will receive authentic products manufactured by the true manufacturer of those products. To preserve that trust, Amazon is investing heavily in protecting the integrity of the Amazon marketplace for consumers, sellers, and manufacturers. Amazon is also working closely…
