The company launched its streaming service Zee5 last quarter with content from Zee’s network as well as licensed titles — Zee5 is essentially a combination of Zee’s erstwhile streaming apps, OZee and Ditto TV. It offers about 90 live TV channels, TV shows (both Indian and International), movies, original shows and other videos. Currently, the platform operates on a freemium model, with the paid premium section offering five original shows; movies such as Moonlight and Pelé; TV shows like Doctor Foster, War & Peace, and The Young Pope; five Zee Theatre Plays; and Zindagi Digital shows among others. The company said that it is going to launch original content in 6 languages.

Punit Goenka said that unlike most of the existing apps which are either focused on the English-speaking segment or the youth audience, Zee5’s vast content catalogue is designed with an objective to cater to all sections of video viewing audience. In this month’s earnings release, Goenka said that Zee5 was already among the top five streaming apps in the country, and said subscriptions for the product were growing, though specific numbers were not disclosed.

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Press Release and Financials