wordpress blog stats
Connect with us

Hi, what are you looking for?

, , ,

Women-centric pop culture website POPxo forays into e-commerce

Women-centric pop culture website POPxo has forayed into e-commerce with the launch of a platform selling its private label merchandise like bags, phone covers, laptop sleeves, coffee mugs and cushion covers, among others. The company said that it will expand into fashion and beauty over the next few months.

The company was founded by Priyanka Gill and Namrata Bostrom in late 2013 and launched in March 2016. It now claims to have 17 million monthly users and said that 80% of its users are females.

The company raised funding of Rs 37 crore in April 2018. The investment round was led by Neoplux and OPPO, with participation from existing investors IDG Ventures India, Summit Media (Philippines), and Japan’s GREE Ventures. Before that, the company raised $3.1 million in April 2017, led by IDG Ventures India and Kalaari Capital with participation from  GREE Ventures, Summit Media, Atul Goel and Gurpreet Singh.  The company had raised $1.98 million from IDG Ventures and Kalaari Capital back in November 2015 and raised Rs 3 crore from multiple investors back in 2014.

Competition

Besides the fact that players like Flipkart, Amazon, and Myntra dominate the online shopping market, Popxo will also compete with the likes of Chumbak, Nykaa, Purplle, amongst others. In May, cosmetics and beauty e-commerce company Nykaa raised series D funding of Rs 165 crore from a clutch of investors including Hero’s Sunil Kant Munjal, Harsh Mariwala, Dalip Pathak, amongst others.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

By Rahul Rai and Shruti Aji Murali A little less than a year since their release, the Consumer Protection (E-commerce) Rules, 2020 is being amended....

News

By Anand Venkatanarayanan                         There has been enough commentary about the Indian IT...

News

By Rahul Rai and Shruti Aji Murali The Indian antitrust regulator, the Competition Commission of India (CCI) has a little more than a decade...

News

By Stella Joseph, Prakhil Mishra, and Surabhi Prabhudesai The recent difference of opinions between the Government and Twitter brings to fore the increasing scrutiny...

News

This article is being posted here courtesy of The Wire, where it was originally published on June 17.  By Saksham Singh The St Petersburg paradox,...

You May Also Like

News

The two associations contended that the proposed changes would lead to over-regulation, hurt smaller entities, and impact service-providing platforms that do not deal with...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ