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Apple snipes at Facebook, takes on digital addiction and revamps Siri: WWDC 2018 highlights

https://www.flickr.com/photos/canonsnapper/2675676254/in/photolist-55rxkd-58kzW4-6WZUSB-7N6rta-99qsvE-cv9669-o99o5P-8TEnXo-7AoBQ5-osmqvp-nwEwct-nwEwHj-4eFAuT-5DS4H8-5DS4K6-5DWku7-djMbop-djJ5LK-ngoY5t-7uHgJK-djMMTw-djMJR8-oqkEPB-djJ6Ni-9NzgM8-8MNpHW-bUFZ8A-djJvv5-99qunQ-99quwE-7Xq4xt-ng7tfd-cjdoCU-7dJEer-7AjWxK-o96VCr-6xzBm4-oVmmCN-4aKwYC-9aBJb6-drByLv-drBx78-drBxot-4KPnVE-arzdXw-5swFf4-9VgsUj-aGkHnK-pLmYNb-fNBBK1

Apple started its annual developer conference, WWDC 2018 with a keynote that offered a peek into all the latest updates to its mobile, desktop/laptop, wearable and TV platforms. The company also highlighted other key initiatives focused on improving privacy, security, and also decided to climb on board the digital wellbeing train. Here are some of the key highlights from the event: Hey Siri Siri is a bit unusual among Apple products from this decade. For once Apple was the early mover, pushing out an integrated voice assistant with its devices well before Amazon or Google. But Apple's voice assistant has stagnated in terms of features and sophistication, leaving Google Assistant and Amazon Alexa to fight for the crown. Apple is attempting to correct this imbalance by giving Siri a much-needed upgrade. Siri can now make suggestions based on things you do habitually, like ordering a particular beverage at Starbucks every day or dining out on weekends. Another important new feature called Shortcuts for Siri works with third-party apps. For example, Apple demonstrated that asking Siri for your “travel plans” might bring up the flight number and address of the hotel you booked through your travel app. While no integrations with Indian apps were shown on stage, but the possibilities for apps like Zomato, MakeMyTrip among many others look promising. Shortcuts also work on the HomePod and Apple Watch but you'd lose out on the detailed visual feedback. Apple snipes at Facebook Mark Zuckerberg's Worldwide Apology Tour 2018, following the Cambridge…

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Writes about consumer technology, social media, digital services and tech policy. Is a gadget freak, gamer and Star Wars nerd.

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