Facebook has launched a new feature to bring more transparency to ads and Pages on the social media platform. The new feature called ‘Info and Ads’ will allow users to pull out information about Pages, like recent name changes and date of creation, and other called ‘Active Ads’ will let users view all the active ads the Page– whether targeted on them or not–is currently running on the platform, as well as on Instagram, Messenger and Facebook partner network.
Users will also be able to flag ads if they think that the ad is violating any ethics or Facebook policies. Facebook said that it will be adding more Page information in the coming weeks. Here’s a video below on how this feature works.
Besides this, Facebook said that it will soon launch its political ads labelling and archive in Brazil, ahead of October’s general election. The political ad labelling is already live in the US. Anyone running political ads in Brazil will be able to register next month. And Brazilians will soon see labels for election ads in their country — all of which will be added to Facebook’s archive— Facebook is to archive all ads for seven years, which will be open to public scrutiny.
Twitter’s Ad Transparency centre
At the same time, Twitter too has launched Ad Transparency centre, where it will allow users to search for advertisers and see the details behind ads. When users search for any advertiser, they will be able to see all ads that are currently running on Twitter, including Promoted-only Tweets, or if an ad was suspended and why.
Earlier, Twitter tightened its rules for political advertisements and campaigns on its platform. It said that advertisers will have to follow a set of guidelines on how they present their profiles. In its updated set of rules, Twitter mandates that political advertisers put a profile photo, header photo, and website link. The user or organizer must be consistent with the handle’s online presence. Handles’ bio must include a website that provides valid contact info.
These moves from Facebook and Twitter follows major backlash against social media platforms for their role in influencing election results earlier, specifically the Russian influence on the 2016 US Presidential elections with bots and fake accounts and pages to run ads.