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Quora beta tests Hindi interface

Nine years after Adam D'Angelo and Charlie Cheever started Quora, a question-and-answer site that initially focused almost entirely on Silicon Valley, the company is now making its first steps towards localizing for the Indian audience that accounts for over 33 million of its monthly page views. Shreyas Seshasai, who heads Internationalization at the company, announced in a blog post that Quora is testing a Hindi version of the platform, along with Portuguese and Indonesian. Before this, Quora was available in French, German, Italian, Japanese and Spanish, aside from English. The Hindi version of the site will be separate from the existing English version with its own set of questions and answers, rather than just being a translated version of existing English content. India and Quora As an ad-free platform (back then) with higher-quality answers than Q&A sites of old like Yahoo Answers, Quora quickly gained popularity with tech-related topics. That surge was also coupled with a huge influx of audiences from India. After the United States, India accounts for 17.5% of the platform's monthly page views, according to Alexa. Of a hundred real-life meetups that are scheduled among Quora's community this June, most are from India — from New Delhi to Coimbatore, there are fourteen meet-ups currently confirmed out of India, compared to just four in the United States. The Indian community on Quora has not been welcomed by many of the website's existing users. In an article ominously titled 'Colonising Force', The Caravan magazine recorded some grim reactions to…

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I cover the digital content ecosystem and telecom for MediaNama.

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