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Myntra acquires wearables startup Witworks to launch smart shoes, watches & more

Flipkart-owned fashion e-tailer Myntra has acquired a Bangalore-based smart wearable startup Witworks for an undisclosed amount. As part of the acquisition, Witworks's joins Myntra's team in its Innovation Labs in Bangalore. Witworks Consumer Technologies was founded in 2014 by Somnath Meher, Ankit DP and Chandrashekhar Iyer, alumni of IIT-Kharagpur. It launched its flagship wearable device, the Blink smart watch in 2016, which operates on their voice-based platform, Marvin OS.  The platform integrates a host of native and third party services capable of voice and visual interactions, designed for wearable devices. This acquisition will allow Myntra to develop wearable products for their in-house brands and later on use the technology in consumer engagement. Jeyandran Venugopal, Chief Technology Officer, Myntra, said in a statement that this transaction will help the company to launch products like smart shoes, connected smart watches and interactive/intelligent…

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