The Advertising Standards Council of India’s (ASCI) Consumer Complaints Council (CCC) has upheld complaints (pdf) against 171 advertisements during January 2018. Out of which, 118 belonged to the healthcare sector, 16 to the education sector, 10 to the food & beverages category, five to personal care and 22 were from the ‘others’ category. The ‘education’ category includes online learning app Byju’s, for claims like “One Crore students are learning from BYJU’s- The Learning App and that it has a 600 member strong R&D team is involved in creating the best learning program for students and that 93% parents reported an overall increase in their children’s grades after using BYJU’s, and that 90% students renew their BYJU’s course year on year and 51 minutes spent on the app on an average by a student everyday”. ASCI said that these claims were not substantiated with supporting data and are rather misleading by exaggeration. In 'others' category, the council also called out media company Viacom 18 Media P. Ltd for its video streaming app, Voot. Outlining its code's definition of Advertising, ASCI stated that "any communication which in the normal course would be recognised as an advertisement by the general public would be included in this definition even if it is carried free-of-charge for any reason”. Therefore, promotion and content vide web-site, email, TV promo, paid or unpaid, has to be considered as Advertising. It was concluded that while the overall promo TVC was not objectionable, the two specific scenes viz a minor walking nearby a swimming…
- RTI: Where’s the data on Kisan Drone Yatra? March 27, 2023
- Summary: All you need to know about social media user complaints in January 2023 March 27, 2023
- YouTube pulls the plug on its live commerce venture simsim: Here’s what to know March 27, 2023
- IT Ministry Additional Secretary Given Approval Powers for “Protected Systems” Notifications March 27, 2023
- Video: Exploring User Verification, 23rd Mar, 2023, Delhi #Ad March 27, 2023
MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.
Amazon announced that it will integrate its logistics network and SmartCommerce services with the Open Network for Digital Commerce (ONDC).
India's smartphone operating system BharOS has received much buzz in the media lately, but does it really merit this attention?
After using the Mapples app as his default navigation app for a week, Sarvesh draws a comparison between Google Maps and Mapples
In the case of the ‘deemed consent' provision in the draft data protection law, brevity comes at the cost of clarity and user protection
The regulatory ambivalence around an instrument so essential to facilitate data exchange – the CM framework – is disconcerting for several reasons.
Please subscribe to MediaNama. Don't share prints and PDFs.
You May Also Like
Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...
135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...
Twitter takes down tweets from MP, MLA, editor criticising handling of pandemic upon government request
By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...
Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...