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JustDial earnings call: headcount reduction, vernacular languages, messaging etc

Online classifieds company and local search company JustDial reported a net profit of Rs 37.5 crore for the quarter ended September (Q2FY18), an increase of 26.5% YoY. This quarter, the company reduced its headcount from 11,262 last quarter to 10,892, a decline of 3%. JustDial's management discussed the reasons for the same and its future plans. Employee headcount The number of employees the company has in sales is crucial for its operations. In Q2 FY16, the company said that said revenue growth was hit as it did not hire adequately for its sales team. CFO Abhishek Bansal explained the drop in headcount this quarter was due to the reduction of its voice department. He explained that this was due the reduction in the number of voice calls which are coming on JustDial's platform. This quarter, traffic from voice stood at 9.6 million, down 3.3% YoY and 3.1% QoQ and accounted for 9.1% of the total traffic share. Bansal also gave an explanation on how its sales team is organized. "On employees, I would bifurcate into two domains, sales and non-sales. In terms of sales of employees further, we have two sets of employees, feet-on-street, and our tele-sales. Feet-on-street definitely is an area which is growing for us because our product is now more of a ‘show-and-tell’ product. In this particular department over last two to three quarters, what we have ensured is, a good management is in place right from senior-most branch sales managers to team leaders. Going forward we intend to expand actual customer-facing executives in…

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