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India Today launches new platform for mobile-specific content called Mobile Tak

The India Today Group has launched a new platform for mobile-specific channels called MobileTak. In all there are seven different channels covering news, technology, lifestyle, sports, food, yoga and astrology. This was first reported by Indian Television.

The content from these channels are also available on YouTube. In fact, all seven channels have been on YouTube from either July or August of this year. Most probably India Today piloted them on YouTube before officially launching the Mobile Tak platform. Some of these channels such as Sports Tak has over 4 million views on YouTube, while the Astro Tak channel has over 2 million views and the News Tak channel has over 1 million views thus far.

The company plans to add at least two more channels to this platform, along with its Hindi news portal TheLallantop.com to bring the total number of channels to ten.

India Today Group, which runs news channels like Aaj Tak and publishes magazines like India Today, recently appointed Kalli Purie as its new vice chairperson. She replaced her father, Aroon Purie, who will be now looking at strategies for the group and will be exploring new opportunities, instead of day-to-day operations of the group.

Taboola partnership

Earlier this year, in March, India Today extended its partnership with Taboola for three more years, for content recommendations, ‘full page personalization’, and newsroom & audience exchange for driving user engagement. The partnership had first begun back in January 2014.

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Other media companies that have partnerships with Taboola include NDTV, HindustanTimes and Rediff among others.

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