wordpress blog stats
Connect with us

Hi, what are you looking for?

ALTBalaji adds regional comedy content to its platform

With an increasing focus on regional language content, Balaji Telefilms-owned OTT platform ALTBalaji has launched regional stand-up comedy in multiple regional languages including, Marathi, Punjabi, Gujarati amongst others, reports Television Post. The portal also reports that the entire library of local language content will also have English subtitles for better understanding.

Regional content to win?

AltBalaji rivals like Amazon Prime Video, Hotstar, Netflix, Voot, and others too are betting on regional content to reach deeper in the country, as only a fraction of the country’s population is English-friendly.

In May this year Amazon’s Fire TV streaming stick had added Vuclip’s streaming service Viu as an app on its platform. Viu creates original content in Hindi and Telugu. Also, Viu recently said it will battle the space the streaming space by focusing on regional content in India, which will also deliver the next phase of growth for the company

International player Netflix has been investing large amounts of money in India. The streaming service reportedly bought the Hindi, Tamil and Malayalam versions of the Baahubali duology for $4 million. The service has also been investing in independent films in regional languages.

Advertisement. Scroll to continue reading.

Hotstar had added 4,000 hours of Malayalam content including movies and popular TV shows across genres last year to its library. The company also appointed Mohan Lal as its ambassador for Malayalam-speaking audiences, and also ran adverts featuring Shruti Haasan and Allu Arjun for Tamil and Telugu-speaking audiences respectively. The platform has content in eight Indian languages.

Early last year, online video streaming platform Spuul tied up with content providers like UTV–Disney, Yash Raj Films, Reliance Entertainment, Balaji Telefilms, Indiacast, Shemaroo, B4U, Venus and Rajshri to enhance its regional content library.

Written By

Writes about e-commerce, social media, tech and Internet ecosystem.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

Views

News

The US and other countries' retreat from a laissez-faire approach to regulating markets presents India with a rare opportunity.

News

When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.

News

The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.

News

In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...

News

By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...

You May Also Like

Advert

135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...

News

Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...

News

By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...

News

Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Name:*
Your email address:*
*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ