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Payback India appoints a new chief marketing officer

Loyalty programme company Payback India has appointed Ramakant Khandelwal as its new chief marketing officer (CMO). He will be leading the company’s marketing strategies, including customer engagement, brand visibility, creative, content, digital and product marketing in addition to managing profit and loss responsibilities for digital and performance marketing verticals.

Khandelwal joined the organization in 2010, as part of the core management team and has served across various roles in Partner Management & Acquisitions prior to this. He previously worked with ICICI Bank and Eveready Industries where he played an instrumental role in driving customer engagement & strategic partnerships for the respective companies.

Meanwhile, Payback has been making changes to its top deck in India and appointed Gautam Kaushik as its new chief executive officer (CEO). Kaushik was working with American Express as vice president and chief financial officer where he drove several potential acquisitions and strategic partnerships for American Express in India. Note that Payback is operated by Loyalty Solutions and Research Private Limited (LSRPL).  LSRPL is majorly controlled by Loyalty Partner GmbH, a subsidiary of American Express.

Payback India has over 50 partners in its network across categories in-store as well as online. This includes American Express, ICICI Bank, HPCL, TripAdvisor, Big Bazaar, Food Bazaar, Fashion@BigBazaar (fbb), Food Hall, Central, Ezone, Home Town, Brand Factory,bookmyshow.com, eBay, Amazon, Flipkart and others. The company also has a corporate rewards programme which caters to the employees and channel partners. Few of the key corporate partners are DuPont, Cognizant, ICICI Prudential, Magma HDI etc.

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