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Shashi Shekhar Vempati to head Prasar Bharati as new CEO

Prasar Bharati, the government of India’s broadcasting unit has appointed Shashi Shekhar Vempati as its new CEO for a contract period of 5 years, reports Scroll. Vempati replaces temporary CEO Rajeev Singh, who was assigned the role in January. Vempati is a part-time member of Prasar Bharati and has been a board member since February last year. Prior to that, he headed Niti Central for 3 years as its CEO, which is a right-wing news portal that was shut down in February last year. Apart from this, Vempati has experience as a product manager at Infosys for more than 10 years and holds a degree from IIT Bombay.

Vempati’s appointment comes at a time when Prasar Bharati announced plans to set up a new digital platform which it claims will help counter the ‘anti-India’ narrative in the country. The digital platform may include content in forms of text, videos, and other multimedia content, which might be similar to Niti Central or even an imitation of it . There was no indication when this is due for launch. The new digital body will be registered under the Companies Act with an annual operating cost of Rs. 75 crores.

According to an Indiantelevision report, Prasar Bharati’s platform will focus on changing the narrative that presents India as a “constant point of conflict between Hindu nationalists and so-called secularism.” This 24×7 platform will have correspondents around the world. The government also plans to broadcast content on the portal outside India. It will initially start in English and then add Spanish and Chinese, the report added.

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