Whatsapp users in India use the video calling feature for a total of 50 million minutes per day, the highest aggregate usage in the world, according to the company. Globally Whatsapp has recorded over 340 million video calling minutes per day, spread across 55 million video calls made each day. Whatsapp had launched video calling feature in November last year. The Facebook-owned messaging app competes with Google’s Duo, Apple’s FaceTime, Microsoft’s Skype, Facebook’s Messenger, and messaging app Hike.
Calculations (Nikhil adds)
Some calculations based on Whatsapp disclosures, made earlier today:
- 50 million video calling minutes per day in India, across 200 million monthly active Whatsapp users (for Feb 2017), would amount to around 7.5 minutes per user per month, or 15 seconds per day per user (assuming everyone is active every day). Clearly video calling hasn’t reached census levels for Whatsapp. Audio calling data would probably be more interesting.
- 340 million video calling minutes per day globally, across 55 million video calls per day, means around an average of 6 minutes and 11 seconds per call. That’s a fairly long time-span for a video call, and a lot of data consumption.
Note that Whatsapp hasn’t released data for number of video calls made per day in India. Wonder why. Also, it would be interesting to compare this data with Google Duo and Hike Messenger.
- Whatsapp had 1.2 billion monthly active users globally and 200 in India as of February this year.
- Facebook Messenger had 1.2 billion monthly active users as of April 2017.
- Snapchat had 158 million daily active users as of the last quarter of 2016.
- Skype had 300 million monthly active users
- Hike had 100 million registered (not monthly active) users as of January 2016
Recent developments at Whatsapp
In February this year, Whatsapp launched a story like feature to replace statuses. In March, the company reintroduced the Status option, and currently the app supports both the features. Whatsapp is also testing a system that lets businesses to directly communicate with Whatsapp users. In April this year, The Ken reported that Whatsapp is looking to enter payments business in India and working on launching a peer-to-peer payments offering in the next six months.