Online grocery delivery startup Grofers has restarted operations in five out of the six cities it had shut operations last year. The company had shut operations in Ludhiana, Bhubaneshwar, Bhopal, Cochin, Vizag, Nagpur for a year. Currently, service is back in all these cities except Vizag. Interestingly, Albinder Dhindsa, co-founder of Grofers, told MediaNama that operations in the cities were restarted in January 2017. Operations in the cities were shut in the cities as the company wanted concentrate on the core cities and get the unit economics right. Dhindsa said that Grofers now serves 13,000 customers each day , the company also claims their average order size has increased from Rs 550 in January last year to Rs 1300 currently. In the cities where operations were shut the company serves around 1600 customers each day. Dhindsa however, did not mention how many orders it served each day before shutting services or the average order size. Grofers is currently operational in Delhi, Gurgaon, Mumbai, Bangalore, Kolkata, Noida, Pune, Ahmedabad, Chennai, Hyderabad, Jaipur, Lucknow, Surat, Chandigarh, Kanpur, Agra, Indore, Nagpur, Ludhiana and Vadodara. In addition, through the app services are available in Bhubaneshwar, Madurai, Bhopal, Cochin, Agra and Ranchi (these cities are not available on web but customers can access them from Grofers app). Offline centres Grofers has partnered with offline FV stores to act as delivery centers for them. The company also supplies fruits and vegetables to offline stores. Along with this, Grofers has set up self help snacking outlets inside four offices…
