Budget hotel aggregator OYO Rooms has launched Townhouse, an accommodation service that will let users book in hotels completely operated by OYO. This allows the company to offer additional features like in-house gym, conference rooms, etc., in addition to the standard WiFi, meals and other features it provides.

Unlike OYO Rooms, ‘Townhouses’ are entirely operated by OYO, handing the company a better control over its operations. Additionally, the company claims that “unlike the one-size-fits-all approach of traditional hotel chains, every Townhouse is designed to complement its neighbourhood”, implying it’s listed ‘Townhouses’ will be customized depending on the area and likely offer local things like local food. However, given the company has yet only launched 2 Townhouses, it remains to be seen how different this offering will be.

Townhouse bookings are made in the same way as bookings for any other room on Oyo – by searching the website and selecting a preferred property. The company currently lists 2 townhouses with services like 24-hour helpdesk, fax & photocopy to summon a concierge for any requests, CCTV cameras, security staff, dry cleaning/laundry service, lobby outside rooms, cloak room, power backup and room heaters on demand. According to the company, it aims to have 250 properties with over 10,000 rooms in 12 cities in India by the end of this year.

OYO has been expanding its presence in the last few months through initiatives like listing branded aggregated hotels on the UK based travel commerce platform Travelport and partnering with Micromax for deals and native mobile integration. The company had also started offering business solutions to companies for booking rooms for employees, and had partnered with Paypal for international transactions. Note that OYO was planning to raise Rs 413 crore by a proposed rights issue of shares to its current shareholders, in July last year.