sales

Bangalore-based predictive sales analytics startup Vymo has raised $5 million in funding from Sequoia India, reports the Mint. The startup will use the funds for research and development, and to expand its presence in international markets like the Middle East and Asia Pacific.

Vymo offers enterprises a tool to automate manual sales operations. It allows salespersons to set follow ups, schedules and communication with clients. The platform also offers predictive activity planning for increasing efficiency, and uses geo analytics to map routes and schedule changes based on leads automatically. The company mentions that it uses context like location, phone calls, source of lead etc., for suggesting actions. The platform also provides recommendations to upsell and cross sell products to clients on the spot.

As for pricing, the company has tiered plans – $19 per month per user for real time alerts, standard dashboard, user workflow and geo analytics, $29 per month per user for all previous features and 5 API integrations, ability to build custom reports and define additional metrics, and $49 per user per month for additional features like managed API, dedicated support and custom reports and metrics. The platform is available on the web as well as on mobile apps.

Vymo currently claims to have clients like HDFC, SBI Life, Bharti AXA, Zilingo, Mars, Connect India and Jyothy Laboratories among 25 others. In India, it competes with other companies that offer customer relationship management platforms (CRMs), like Zoho, Salesforce, SugarCRM etc. However, Vymo offers features like scheduling based on geo locations etc., which are targeted mostly toward salespersons that go outside, rather than ones that work from the office.