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Online and offline PC sales impacted due to demonetization in Q3 2016: IDC


The overall Indian PC industry shipped 2.51 million units in Q3 2016 (July to September 2016), which is up 17.3% quarter-on-quarter (QoQ) from 2.14 million units, according to research firm IDC. On a year-on-year (YoY) basis, PC shipments in India were down 22.5%, which is a third consecutive annual decline for PC shipments. IDC said that the recent demonetization move by the Indian government had an impact on offline retail purchases, while online sales also witnessed a decline.

“IDC anticipates seasonality to impact the consumer market and currency demonetisation adding to the worse; as early indicator illustrates an immediate impact on retail purchase and drop observed in online channel business. However, commercial spending is anticipated to drive PC market momentum owing to the execution of state owned education projects observed across different states,” the research firm said.

In Q3 2016, the consumer PC segmented shipped 1.37 million units in India, which accounts for more than half (54%) of the overall shipments. The segment posted a 31% quarter-on-quarter growth. Commercial or enterprise PC segment shipped 1.13 million units, which is up 4.1% quarter-on-quarter.

Also Read: Global PC shipments declining continuously at record levels: Gartner

Shipments by category

The consumer notebook or laptop segment accounted for a majority (44.2%) of PC shipment in India during the quarter. The segment posted a 23% quarter-on-quarter growth. Commercial Desktop shipments accounted for 23.9% of shipments in India during Q3 2016. However, the segment posted a 23% quarter-on-quarter decline. Commercial laptop segment accounted for 21.3% shipments, and the consumer desktop segment accounted for only 10.6% of overall shipments in India during the same quarter.

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Shipments by manufacturer

 Hewlett Packard (HP) took the top spot during this quarter accounting for 28.8% market share in terms of shipments during the quarter. HP’s shipments were up 18.9% quarter-on-quarter. The company’s growth in shipments were supported by online sales from the festive season and from “partial execution of state owned education projects”.

Dell Inc captured the second position in terms of shipments with 24.1% market share in Q3 2016. Dell’s overall PC shipments in India grew 27.6% quarter-on-quarter. The company’s shipments were largely aided by newly introduced PC units in the AMD platform, according to IDC.

Lenovo took the third spot with 17.5% market share in terms of shipments during this quarter. Lenovo’s shipments were up 27.3% quarter-on-quarter. “The vendor with its new partner program & improved sales techniques thrived in commercial market & recorded a growth of 10.1& quarter on quarter,” IDC said.

Apple Mac shipments accounted for 3.2% of overall shipments during this quarter, which translates to at least 80,000 units.

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