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Facebook now allows businesses to send ads on Messenger

Facebook has started allowing businesses to send ads to users on Messenger, as long as the given user has previously had a chat with the business, reports The Next Web. Users will retain the power to block the business if they find it spammy. However, it seems like blocking brands will result in users not being able to contact the brands again till unblocked. This will likely result in the unintentional consequence where users will have to put up with ads or even spam from the brands they need support from. It is possible Facebook will allow users to block only ads and continue other forms of communication, although the company has not made its policies clear in this regard. Note that Facebook had launched bot support for Messenger in April this year. The API can be used to provide…

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