by Brindaalakshi K and Nikhil Pahwa Corrigendum below Online video streaming platform dittoTV will stream the Zimbabwe-Sri Lanka-West Indies tri-series cricket matches. The series is set to take place between November 15 to 27, 2016, and will be streamed live on Ten1HD which is a channel from Ten Sports, and is also available on dittoTV. Note that Ten Sports was actually sold by the Zee group (which owns dittoTV) to Sony a few months ago, so it's interesting that dittoTV will continue to stream the live content from Ten Sports, considering that Sony has Sony LIV, which streams content from Sony's properties like ESPN, Sony Six. It is not clear though how the financial terms will work between dittoTV and Ten1HD (Sony owned), especially considering that Zee Group even sold the cricket rights for Cricket boards including South Africa, Pakistan, Sri Lanka, West Indies and Zimbabwe to Sony. The DittoTV app is available on Android and iOS platforms, with a monthly subscription charge of Rs. 20. More on that Rs 20 pricing here, from our interaction with Punit Goekna. Exclusive rights: Customer acquisition, but is it worth it? Acquiring exclusive digital rights for cricket matches may seem to be a useful user acquisition strategy, but in reality, may not be so with the cost involved in acquiring these rights. There are several problems with respect to owning exclusive rights to sporting content: Firstly, users may come on board for one match or this series, but what next? Will they come back to the platform without…
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