Snapdeal says that during its second Unbox Diwali Sale (25-27 October), more payment transactions were made online than cash on delivery transactions. Among these were items from electronics and furniture which were paid for online. This was due to Snapdeal’s partnerships with 8 banks which offered 10-25% discount daily above its own discounts. Over 82% of its total orders were placed through mobile phones Trivandrum users had the highest (85%) number of orders paid for online, whereas in South India, the preference for online payment was highest, followed by North, West and East. Other highlights: - 60% of LED TVs sold on Snapdeal were over 40” - 70% of refrigerators bought had over 300 liter capacity - Over 625,000 users got over 5 products - 110,000 users got more than 10 products during the sale - Highest number of products ordered by a single user was 84 - Over 60% of orders came from Tier 2 and other cities - Top units ordered were fashion, home, electronics and mobiles. In fashion, women’s ethnic wear was most popular. - 72% of orders were shipped from Snapdeal fulfilment centres, and 32,000 personnel were deployed daily to deliver over a month. Seller stats: - 32,000 out of 300,000 sellers saw a 7x growth in sales from last Diwali sale - Most of the sellers were based in Delhi NCR, Mumbai Metropolitan Region, Bangalore, Jaipur and Surat Snapdeal’s Diwali Sale 2016 Snapdeal said that on the first day of its Unbox Diwali sale, it…
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