Snapdeal says that during its second Unbox Diwali Sale (25-27 October), more payment transactions were made online than cash on delivery transactions. Among these were items from electronics and furniture which were paid for online. This was due to Snapdeal’s partnerships with 8 banks which offered 10-25% discount daily above its own discounts. Over 82% of its total orders were placed through mobile phones
Trivandrum users had the highest (85%) number of orders paid for online, whereas in South India, the preference for online payment was highest, followed by North, West and East.
– 60% of LED TVs sold on Snapdeal were over 40”
– 70% of refrigerators bought had over 300 liter capacity
– Over 625,000 users got over 5 products
– 110,000 users got more than 10 products during the sale
– Highest number of products ordered by a single user was 84
– Over 60% of orders came from Tier 2 and other cities
– Top units ordered were fashion, home, electronics and mobiles. In fashion, women’s ethnic wear was most popular.
– 72% of orders were shipped from Snapdeal fulfilment centres, and 32,000 personnel were deployed daily to deliver over a month.
– 32,000 out of 300,000 sellers saw a 7x growth in sales from last Diwali sale
– Most of the sellers were based in Delhi NCR, Mumbai Metropolitan Region, Bangalore, Jaipur and Surat
Snapdeal’s Diwali Sale 2016
Snapdeal said that on the first day of its Unbox Diwali sale, it recorded the highest ever sales by volume and value. It claims that sales volumes were 9x of average daily sales, and over 80% of the orders came in through mobile. Snapdeal says that there was 20x more traffic from Tier 2 & 3 cities coming from Mizoram, Meghalaya, Goa, Himachal Pradesh and Jammu & Kashmir in that order. The ecommerce company sold 11 million units during its Unbox Diwali sale, where fashion, home and general merchandise and electronics were highest selling by volume.