wordpress blog stats
Connect with us

Hi, what are you looking for?

, , , ,

82% of Snapdeal’s second Diwali sales orders were via mobile


Snapdeal says that during its second Unbox Diwali Sale (25-27 October), more payment transactions were made online than cash on delivery transactions. Among these were items from electronics and furniture which were paid for online. This was due to Snapdeal’s partnerships with 8 banks which offered 10-25% discount daily above its own discounts. Over 82% of its total orders were placed through mobile phones

Trivandrum users had the highest (85%) number of orders paid for online, whereas in South India, the preference for online payment was highest, followed by North, West and East.

Other highlights:
– 60% of LED TVs sold on Snapdeal were over 40”
– 70% of refrigerators bought had over 300 liter capacity
– Over 625,000 users got over 5 products
– 110,000 users got more than 10 products during the sale
– Highest number of products ordered by a single user was 84
– Over 60% of orders came from Tier 2 and other cities
– Top units ordered were fashion, home, electronics and mobiles. In fashion, women’s ethnic wear was most popular.
– 72% of orders were shipped from Snapdeal fulfilment centres, and 32,000 personnel were deployed daily to deliver over a month.

Seller stats:
– 32,000 out of 300,000 sellers saw a 7x growth in sales from last Diwali sale
– Most of the sellers were based in Delhi NCR, Mumbai Metropolitan Region, Bangalore, Jaipur and Surat

Snapdeal’s Diwali Sale 2016

Advertisement. Scroll to continue reading.

Snapdeal said that on the first day of its Unbox Diwali sale, it recorded the highest ever sales by volume and value. It claims that sales volumes were 9x of average daily sales, and over 80% of the orders came in through mobile. Snapdeal says that there was 20x more traffic from Tier 2 & 3 cities coming from Mizoram, Meghalaya, Goa, Himachal Pradesh and Jammu & Kashmir in that order. The ecommerce company sold 11 million units during its Unbox Diwali sale, where fashion, home and general merchandise and electronics were highest selling by volume.

See what and how much Shopclues, Flipkart, Amazon and Xiaomi sold during their Diwali sales.

Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.



When news that Walmart would soon accept cryptocurrency turned out to be fake, it also became a teachable moment.


The DSCI's guidelines are patient-centric and act as a data privacy roadmap for healthcare service providers.


In this excerpt from the book, the authors focus on personal data and autocracies. One in particular – Russia.  Autocracies always prioritize information control...


By Jai Vipra, Senior Resident Fellow at Vidhi Centre for Legal Policy The use of new technology, including facial recognition technology (FRT) by police...


By Stella Joseph, Prakhil Mishra, and Yash Desai The Government of India circulated proposed amendments to the Consumer Protection (E-Commerce) Rules, 2020 (“E-Commerce Rules”) which...

You May Also Like


Rajesh Kumar* doesn’t have many enemies in life. But, Uber, for which he drives a cab everyday, is starting to look like one, he...


By Aroon Deep and Aditya Chunduru You’re reading it here first: Twitter has complied with government requests to censor 52 tweets that mostly criticised...


135 job openings in over 60 companies are listed at our free Digital and Mobile Job Board: If you’re looking for a job, or...


Google has released a Google Travel Trends Report which states that branded budget hotel search queries grew 179% year over year (YOY) in India, in...

MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ

Subscribe to our daily newsletter
Your email address:*
Please enter all required fields Click to hide
Correct invalid entries Click to hide

© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ