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Apple & Deloitte team up to bring more businesses on iOS

Apple has partnered with Deloitte to create EnterpriseNext, a service which will work with customers in their specific industries to create custom solutions through prototyping. For this, both have developed an ‘Apple practice’ to evaluate a business’ functions including retail, field, recruiting, R&D, inventory management etc. EnterpriseNext will offer: - Value Maps for iOS to discover high impact “possibilities” within users’ industries - Workshops for iOS for building prototypes and solutions - iOS architects, designers and engineers in Deloitte Digital Studios worldwide to build and deploy native apps which integrate with current platforms like ERP, CRM, analytics etc. Punit Renjen, Deloitte Global CEO, said that Deloitte’s employees used over 100,000 iOS devices running 75 custom apps, putting them in a good position to talk to businesses and know more about their needs. Both the companies are basically targeting getting businesses onto the iOS ecosystem through iPhones and iPads. Apple has partnerships with SAP for enterprise mobile apps, Cisco to optimise iOS devices for Cisco employees and even IBM to build industry specific apps on iOS. MediaNama's take: The Deloitte partnership is an interesting move by Apple, given that it is mostly known as a consumer-facing (but not always consumer friendly) company. Traditionally, we imagine businesses would use enterprise licensed software or its cheaper/free alternatives to keep business costs down, and Apple’s products aren’t exactly pocket friendly. However, it would be interesting to see what comes out of this partnership on the grander scale of the mobile evolution and whether those…

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

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