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Apple & Deloitte team up to bring more businesses on iOS

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Apple has partnered with Deloitte to create EnterpriseNext, a service which will work with customers in their specific industries to create custom solutions through prototyping. For this, both have developed an ‘Apple practice’ to evaluate a business’ functions including retail, field, recruiting, R&D, inventory management etc.

EnterpriseNext will offer:
– Value Maps for iOS to discover high impact “possibilities” within users’ industries
– Workshops for iOS for building prototypes and solutions
– iOS architects, designers and engineers in Deloitte Digital Studios worldwide to build and deploy native apps which integrate with current platforms like ERP, CRM, analytics etc.

Punit Renjen, Deloitte Global CEO, said that Deloitte’s employees used over 100,000 iOS devices running 75 custom apps, putting them in a good position to talk to businesses and know more about their needs. Both the companies are basically targeting getting businesses onto the iOS ecosystem through iPhones and iPads.

Apple has partnerships with SAP for enterprise mobile apps, Cisco to optimise iOS devices for Cisco employees and even IBM to build industry specific apps on iOS.

MediaNama’s take:

The Deloitte partnership is an interesting move by Apple, given that it is mostly known as a consumer-facing (but not always consumer friendly) company. Traditionally, we imagine businesses would use enterprise licensed software or its cheaper/free alternatives to keep business costs down, and Apple’s products aren’t exactly pocket friendly. However, it would be interesting to see what comes out of this partnership on the grander scale of the mobile evolution and whether those results are worthy of being implemented into industries as a standard of some kind.

iPhone sales have slowed down globally

For the quarter ended June 2016, Apple sold 40.4 million units, down 21% from 51.1 million units in the previous quarter. In the same quarter last year, Apple sold 47.5 million iPhones. Revenue from iPhone sales was $24 billion in this quarter, accounting for a majority of the overall revenue. Revenue from iPhone sales was also down by 23% from $31.3 billion in the same quarter last year, and dropped 27% from $32.8 billion compared to the previous quarter.

App store numbers: Apple said that its App Store saw 140 billion downloads, growing 100% month-on-month from July to August 2016. The company had touched the 100 billion app downloads landmark in June last year.

Earlier today, Apple launched Search Ads for iOS, which will display ads at the top of a customer’s search result in the Store. The program was announced at the WWDC in June and subsequently beta tested with a small set of developers.

Also read about Apple’s open source efforts here.

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MediaNama is the premier source of information and analysis on Technology Policy in India. More about MediaNama, and contact information, here.

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© 2008-2021 Mixed Bag Media Pvt. Ltd. Developed By PixelVJ