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Netflix hires Swati Shetty in content development & acquisition

swati shetty

Netflix has appointed Swati Shetty in a content acquisition and original content production role, reports Indiantelevision. Shetty is the founder director of Samosa Stories Entertainment Pvt Ltd and has previously worked as president of motion pictures for Balaji Telefilms for over a year, executive director of Walt Disney International Productions India for 2 years and director of India for Disney ABC International TV for about 2 years. She’s also worked with Walt Disney India for over 2.5 years and as a territory manager for Eli Lilly India for a year.

gaurav pradhan

Netflix has also hired Gaurav Pradhan, who led YouTube’s India and Southeast Asia product partnerships for over 3 years, as director of Asia business development. Pradhan will be based out of Singapore. Prior to working for YouTube, Pradhan worked in business development for international product partnerships at Google for about 2 years, chief manager of telco operations at Yahoo! for 6 years and assistant manager of VAS at Vodafone for about 4 years.

In May, Netflix appointed Anthony Zameczkowski as vice president of business development for Asia-Pacific, where he’d lead and manage strategic partnerships and business development.

Recent developments at Netflix:
– In June, Netflix, which added 6.7 million subscribers in the quarter ended March, tied up with Phantom Films to create an original series based on author Vikram Chandra’s book Sacred Games. Netflix claims to have 81 million users in 190 countries.
– In its earnings call for the quarter ended March 2016, Netflix CEO Reed Hastings repeated that the company “focused on having content around the world which is why we’re investing in original movies and series.”
– In February, Netflix had begun acquiring original content from India and was to stream the movie Brahman Naman globally and exclusively.

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I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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