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LinkedIn India has 37 million users; 100 million in APAC

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The Microsoft owned LinkedIn claims to have 37 million users in India. It has over 100 million in the Asia Pacific region, up fivefold from 20 million users in 2012. In APAC, LinkedIn users have doubled from 50 million to 100 million in 2 years, and represent 22% of LinkedIn’s global user base of over 450 million.

India makes for the second biggest market for LinkedIn after the US. In May last year, LinkedIn India had 30 million users and strengthened its Indian editorial team. It had 3.4 million users when it started operations in India in 2009.

As of now, the professional networking site has 23 million users in China, 6 million in Indonesia, 4 million in Philippines, 3 million in Malaysia, 1 million in Singapore and 8 million in Australia.

LinkedIn’s numbers:

For the quarter ended March 31, 2016 (Q1FY16), LinkedIn reported 106 million average unique monthly visiting members. Mobile accounted for 58% of all its traffic, up from the 57% reported in Q4FY15.
– 19% growth year over year (YOY) to more than 433 million members worldwide
– 9% growth YOY to more than 105 million unique visiting members per month
– 49% growth YOY to 60 percent mobile usage
– 34% growth YOY to more than 45 billion quarterly member page views
– 101% growth YOY to more than 7 million active job listings

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LinkedIn’s Lynda and Refresh acquisitions:

In April 2015, LinkedIn acquired online tutorials and training platform Lynda.com for $1.5 billion. In the same month, it acquired a startup called Refresh, which offered information about the people users were meeting in a professional setup.

Recent LinkedIn developments:

Earlier this month, LinkedIn started allowing influencers to post 30-second videos on topics and news. It invited more than 500 Influencers on LinkedIn to share their thoughts on trending professional topics and news. In April, the company started using data around which jobs were most popular among its users, to suggest videos to help train in related careers from Lynda.com.

Image credit: JohnnyMrNinja under CC BY 2.0

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Written By

I'm a MediaNama alumna from 2015-16 (remember TinyOwl?) now back to cover e-services like food and grocery delivery, app based transport and policies, platforms and media in India.

MediaNama’s mission is to help build a digital ecosystem which is open, fair, global and competitive.

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