Videocon Telecom’s ISP service, Connect Broadband, has tied up with video streaming service Hungama to launch an exclusive entertainment service for their customers that will offer unlimited streaming and download of music, videos and games via a standalone page on the Hungama website.
Apart from this, users can chose a bundled offering of Hungama Play and Hungama Music apps while purchasing their broadband plans. The offer will be applicable to only one user per broadband connection.
Hungama’s library of over 3.5 million content pieces, which includes Bollywood, Hollywood and regional films, collection of music tracks across Indian and international hits, and online games, will be made available to Connect Broadband users. The company had previously signed similar deals in India with ACT Fibrenet, MTNL, BSNL, Hathway, Tata Photon and Sri Lanka Telecom in Sri Lanka.
Note that this is not a net neutrality violation as the data is consumed from the main pack and users are allowed to use any other websites without restriction.
Videocon had secured an ISP license from DoT on January 2015, and initially rolled out its ‘Connect Broadband’ services in cities across Punjab, according to a TelecomTalk report. It currently offers Fiber Internet connections, fixed-line, value added services, and wireless broadband services for enterprise and retail customers in Himachal Pradesh, Punjab, Chandigarh, Chhattisgarh and Harayana. At time of launch, Videocon said it would invest around Rs 340 crore for expansion into 6-7 circles.
Other Hungama partnerships
In July, RCOM tied up with Hungama to offer the latter’s services including movies, music for free by via a “MovieNet” recharge pack. It provides users with data benefits of up to 2.5GB of ‘any use data’ as well as 1.25GB of ‘anytime data’, other than 1.25GB of night use data, starting at a price of Rs 235 per month. The pack allows users to access any website or content on the Internet, hence does not violate net neutrality.
Earlier in July, Hungama had partnered with MTNL to provide its streaming services to MTNL subscribers. Interestingly MTNL also started shoving Hungama advertisements to users even when browsing other websites. As we had pointed out then, this is considered as unsolicited and spam, and MTNL, as an ISP shouldn’t be spamming users, and Hungama shouldn’t be endorsing this.
Hungama funding and active users
The company had raised $25 million from smartphone maker Xiaomi and existing investors like Intel Capital, Bessemer Venture Partners and Rakesh Jhunjhunwala, earlier in April. It planned to utilize the funds for expanding its content library and improving its products. At time of funding, it claimed to have 65 million monthly active users on its platform. In May last year, the company had around 50 million monthly active users, an increase from around 15 million users in 10 months.