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ShopClues launches native ad platform AdZone


Ecommerce marketplace ShopClues has launched an ad platform called AdZone for sellers. The platform, which has been launched in collaboration with advertising technology firm C1X, is a self service solution that merchants can use to promote products using native and custom ads.

Merchants can find AdZone under Shopclues Ads menu, under which they can create an ad campaign. Merchants can then set the product category, campaign name, duration, budget (minimum Rs 1,000), and bid price (minimum Rs 2.50). Once done, merchants can pay via card or net banking. Active campaigns can be viewed in the campaigns category which allows tracking of spends and product views. Ads are displayed on product and category pages.

Payments for sellers: Earlier this month, ShopClues acquired the mobile payments company Momoe for an undisclosed amount. The acquisition allowed to company to accept payments directly from users to merchants using Momoe, as both users and sellers would have access to the payments platform.

Competition: Snapdeal launched its Ads platform in November last year, which would allow sellers to buy product ads and display them on Snapdeal as Sponsored Ads. The ads are displayed on the web, mobile web and apps, higher than other similar products. In May, the company updated its advertising platform for sellers with the ability to target customers based on their browsing behavior, location and purchase history.

In March 2014, Flipkart launched an advertising program that sellers could use to promote products on the ecommerce website. In December last year, the company launched native advertising for companies, including brands that do not sell on the platform. eBay also lets sellers posts ads on homepage and on category pages based on keywords at a CPM of Rs 100-150. Competitor Amazon offers multiple ad formats for advertisers in the US.

Other developments:

– Earlier this month, ShopClues partnered with hybrid ecommerce company StoreKing to display its products on StoreKing’s app.

– In April this year, the company and 9XM tied up to launch a show titled ‘Sunday Flea Market’. The show would air every Sunday from 11 am to 1 pm and will market curated products in various categories under Rs 1000.

– The same month, it signed an MoU with NMDFC, Delhi to market products made by artisans and craftspeople belonging to minorities, assisted by the NMDFC.

– ShopClues raised around $100 million in funding, with a valuation of $1.1 billion, in January this year.

– In December 2015, it invested an undisclosed amount in seed funding in real time shopping assistant app HeyBiz.

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